The PHV industry was resilient in 2025. Singapore transport service growth also generally help up, market continued to be active and highly competitive.
Multiple ride-hailing platforms continue to operate and expand, including Grab, TADA, Gojek and Ryde, offering a wide range of services such as standard rides, carpooling, and pet-friendly options. This indicates that overall market supply is becoming more diversified and expanding, giving users more choice and creating stronger competition.
2025年，PHV 产业展现出高度韧性。新加坡整体交通服务依然表现稳健，市场持续保持活跃，竞争亦相当激烈。
多种网约车平台继续营运和扩展，包括 Grab、TADA、Gojek 和 Ryde，提供从普通乘车、拼车到宠物友好的各类服务。这显示整体市场供应更加多元化和扩大，为用户提供更多选择，也加强了市场竞争。
Mandatory 3-year lock-period
LTA/MOT – further refined the regulatory framework for PHV transport. PHV company cannot be converted into regular private cars or sold to individuals in the short term, ensure drivers have more stable access to rental vehicles.
Higher operating standards and service quality requirements
From 2025 onwards, regulatory expectations for PHV platforms have become more stringent. Platforms must LTA, passengers, and drivers if service disruptions or technical problems, and emergency plans ready. The goal is to keep service reliable, protect both drivers and passengers’ issues caused by technical or dispatch failures.
强化三年锁定期（3-year lock-in period）
新加坡陆路交通管理局（LTA）及交通部（MOT）进一步完善 PHV 监管框架，限制车辆在短期内转售为一般私人车辆，确保司机能稳定地租用和使用车辆进行营运。
更高的营运标准与服务品质要求
自 2025 年起，PHV 平台面临更严格的监管指引，包括对服务中断、技术问题与紧急情况的应对要求，以支撑可靠的运输服务，并保障司机与乘客权益。
1. Central MacPherson Outlet & Kaki Bukit Workshop
In August, we opened our central MacPherson outlet at 1 Kampong Ampat, a seven-day operating location closer to the city. Together with our new Kaki Bukit workshop partnership and our Benoi site, this strengthens our service coverage across Singapore.
中央 MacPherson 据点与 Kaki Bukit 维修合作
8 月，我们位于 1 Kampong Ampat 正式启用中央 MacPherson 据点，提供每周七天营运服务，地点更贴近市中心。结合全新的 Kaki Bukit 维修伙伴关系，以及新的 Benoi 据点，进一步强化 Prime 在全新加坡的服务覆盖与支援能力。
2. Prime Drivers Gathering (Bedok)
We hosted our first Prime drivers gathering in Bedok, bringing drivers together with partners such as Grab, Best Petrol, and Resorts World Sentosa. The session provided valuable feedback, new growth ideas, and meaningful encouragement from our driver community.
Prime 司机联谊会（Bedok）
Prime 首次举办司机联谊会，邀请司机伙伴与 Grab、Best Petrol 及 Resorts World Sentosa 等合作伙伴共聚一堂，活动中收集到宝贵的营运回馈与成长构想，也感受到来自司机社群最美好的支持与鼓励。
3. Partnerships, Community & Giving Back
Beyond mobility, Prime builds lifestyle and community connections. Partners such as Plant Co. and 梅鱼 offer exclusive benefits to our drivers. We also support the Viva Foundation and sponsor the UNBound Volleyball Team, reflecting our commitment to social responsibility.
伙伴关系、社群参与与回馈社会
Prime 不仅专注于交通服务，更致力于打造生活与社群连结。Plant Co. 与多个合作为司机提供专属优惠；同时，我们持续支持 Viva foundation，并赞助 UNBound 排球队，展现 Prime 对社会责任的长期承诺。
4. Operations & Credit Control Excellence
Our operations and credit control teams strengthened cross-department coordination, improving billing accuracy and payment efficiency. Vehicle readiness checks were enhanced through double inspections, further raising SOP standards and service reliability.
营运与信用控管优化
营运与信用控管团队持续提升内部协作，改善帐务准确度与收款效率。车辆检查流程导入双重检查制度，进一步提高 SOP 标准与整体服务可靠性。
Overall, Singapore’s PHV market in 2025 is in a phase of mature growth with stronger regulation. For drivers, rental companies, and platforms, it remains a stable and resilient market, but one that demands higher compliance standards and better service quality.
Prime has created significant value for all our customer, employees, suppliers and society – over the years. In 2025, we made an even greater impact – the culmination of a multi-year effort to stay at the forefront of PHV, be customer-focused and embody “doing well by doing good”.
整体而言，2025 年的新加坡 PHV 市场已进入成熟成长阶段，伴随更严谨的监管与更高的服务标准要求，市场依然稳定且具韧性，但对营运商而言，合规能力与服务品质的要求亦持续提高。
多年来，Prime 持续为客户、员工、合作伙伴与社会创造实质价值。2025 年，我们在既有基础上进一步强化影响力，这是多年持续努力投入与累积的成果，也体现我们始终坚持的经营信念——在做好事业的同时，也为社会创造正向影响（doing well by doing good）。
Millie Chen
Prime Group Director